It used to be the case that serviced apartments catered to only three types of people – those on long business trips, those relocating to a new country for the first month or two and finally, business people on generous expat packages who could afford paying almost hotel prices month after month for an apartment that is cleaned every other day.
In recent years however, the rise of more discerning travelers looking for extra space in their Singapore accommodations for day-to-day activities as well as local staycation-ers have meant that the value proposition of serviced apartments has intersected with hotels. Such is the case with Pan Pacific Serviced Suites Beach Road, one of the newest service apartments to come up in Singapore. Conveniently located just next to the tourist attractions of Arab Street and the indie shopping haven that is Haji Lane, it is one of the few serviced apartments in the country that actually has a hotel license.
Entering the property for the first time and seeing the sleek and modern furnishings of the lobby, I would be fooled to think that the Pan Pacific Serviced Suites Beach Road is actually a hotel. It’s no wonder that the property has won a couple of awards in the two years since it opened, including citations for its architecture and design at the Asia-Pacific International Property Awards and being named Luxury Apartment of the Year by Luxury Travel Guide. What added to the perception of being in a luxury hotel was the staff member manning the check-in counters dressed in a uniform not too dissimilar from what I remember from my unbelievable staycation at Pan Pacific Singapore Hotel. As with my experience with that property, I was greeted warmly and in no time, my key cards were handed to me using the same golden key card holder that I remember from that memorable stay.