20 Best CNY Goodies 2023 Singapore With Popular Cookies, Nian Gao, Radish Cake and Other Snacks for Year of the Rabbit

Whether presented as gifts or left at home as snacks to offer guests, delectable goodies usually come to define CNY celebrations at home. These snacks are undoubtedly good to eat but there is actually a reason why people mainly have them during Chinese New Year. There are many popular CNY goodies and snacks and these are the major ones:

• Pineapple tarts – In Hokkien, pineapples are called “ong lai” which also means “luck is coming.” Because of this, pineapples are frequently displayed in homes during the Lunar New Year period and pineapple tarts / balls are frequently eaten or given as gifts as a means of bringing in the luck. You can check out my more detailed guide on this topic here.
• BBQ pork – This is probably the most sought after goodie to try during CNY, especially in Singapore. Although available year round, strips of BBQ pork are most popular during Chinese New Year because of their red color, symbolizing luck. This tasty snack also originated as an expensive food item and as such, people consume them during this period to signify prosperity for the coming year. You can check out my separate guide on the best BBQ pork to try in Singapore.
• Nian gao – Literally translated as the “year cake,” nian gao is usually eaten during Chinese New Year because its sticky and glutinous quality is traditionally believed in Chinese mythology to seal the Kitchen God’s mouth shut. Offering nian gao keeps him from badmouthing you to the Jade Emperor in his annual CNY report. 
• Shrimp rolls – Cylindrical-shaped snacks such as shrimp rolls are also popular during Chinese New Year. Their golden color coupled with the cylindrical shape are akin to gold bars and as such, symbolize wealth.
• Radish cake – This savory goodie is another popular food to eat during CNY because its Hokkien name (“chai tow”) sounds similar to the Hokkien word for prosperity and rising fortunes.

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Ding Bakery

Ding Bakery offers homemade CNY Goodies that are handcrafted with their unique recipe and using premium ingredients. Since launching online a few years ago, they have been getting good momentum during each passing Chinese New Year period, leading to over 80k happy customers last year. For CNY 2023, they are back with more unique flavors. 

Aside from their signature pineapple balls, they are also offering the whole gamut of goodies and cookies including their signature Premium Hae Bee Hiam (S$15.90), Melt-in-your-Mouth Kueh Bangkit (S$16.50), White Sesame Folded Love Letters (S$15.90), Crispy Ma La Fish Skin (S$18.90) and more. For CNY 2023, watch out for some innovative snacks such as their Melt-In-Your-Mouth Taro Blueberry Ball (S$18.30), Crispy Salted Egg Crab Stick (S$18.90), Premium Pumpkin Seeds Florentine (S$18.90) and more.

Dates: Ongoing

Delivery: Free delivery for orders of S$100 and above

Order here

Yong Sheng

*Top Pick* Xin Yong Sheng was founded in 1952 as a neighborhood pastry shop – which they remain to this day. For the coming Year of the Rabbit, they are selling Macadamia Nut Cookies (S$25.80, bundle of 2 flavors) encased in tins. Other interesting flavors from them include Coconut Crispy Roll (S$2.90), Almond Cookies (S$8.90) and more.

Dates: Ongoing

Delivery: Free delivery with minimum order of S$45

Order here (*Flash Sale*)

Pineapple Tarts Singapore

At Pineapple Tarts Singapore, all their products are 100% homemade and handmade using only the finest ingredients to ensure they taste good. Their CNY goodies are freshly baked and delivered to your door step. Contrary to their name, they offer much more than just pineapple tarts, with CNY goodies such as Kueh Bangkit (S$14.90), Traditional Love Letters (S$16.90), Premium Almond Cookies (S$18.90) and more. You can also purchase their Assorted CNY Goodies Bundle (from S$57.81) and mix and match your own items for gifting or self-consumption.

Dates: Ongoing

Delivery: Free delivery for orders of S$100 and above

Order here

Wang Lai Bakery

Preserving a traditional family recipe passed down for 4 generations, extraordinary efforts have been taken to constantly tweak and improve the recipes to be as close as possible to perfection. At Wang Lai Bakery, each goodie is lovingly handcrafted and plenty of attention is given to every single detail of its construction. 

Celebrate this festive celebration with their premium and affordable CNY goodies. Their bestsellers include their Premium Prawn Rolls (S$15.90), Kuih Bangkit (S$15.90), Almond Cookies (S$15.90), Love Letters (S$16.90) and more. You can also mix and match the CNY goodies of your choice to create a customized CNY Goodies Bundle (starts from S$57.81).

Dates: Ongoing

Delivery: Free delivery for orders of S$100 and above

Order here

Baker’s Brew

Baker’s Brew’s CNY goodies for 2023 takes on the theme of Peranakan nostalgia, invoking memories from years past with their traditional flavors as well as striking and colorful packaging. For the Year of the Rabbit, savor the flavors of their Ondeh Ondeh Cookies (S$28.80) – their bestseller inspired by the traditional kueh. These soft and flavorful cookies are made with pandan-infused dough and filled with a substantial amount of gula Melaka coconut filling. Another delicious CNY goodie is their Hae Bee Hiam Cookies (S$28.80). Expect to munch on crunchy, sweet-and-spicy cookies with umami-filled shrimp and sambal. For something nutty, their Peanut Almond Cookies (S$28.80) hit the spot with savory cookies that marry the nutty and fragrant flavors of almond and peanut. Baker’s Brew is also selling their CNY goodies as a bundle of 3 for S$86, with the Signature Collection comprising 1 tin each of the Ondeh Ondeh Cookies, Pineapple Bak Kwa Cookies and Peanut Almond Cookies while the Heritage Collection comprises 1 tin each of the Ondeh Ondeh Cookies, Pineapple Pillows and Hae Bee Hiam Cookies.

Dates: From 12th December 2022 onwards

Delivery: Starts at S$15

Order here (from 12th December 2022 onwards. Use promo code: BBSCNYxIWANDER8 for 8% off with minimum order of 3 tins for online orders until 8th January 2023)

Mdm Ling Bakery

Cookies are the mainstay of Mdm Ling Bakery and for Chinese New Year 2023, they are offering a number of creatively made versions of the CNY staples. Popular variants include New Zealand’s Premium Anchor Butter Cookies (S$20.10 / 220grams), Pink Himalayan Salt Chocolate Almond Cookies (S$20.10 / 260 grams) and Green Pea Cookies (S$17.90 / 330 grams). 

Dates: Ongoing

Delivery: Free delivery with minimum S$45 order

Order here 

Gin Thye

Gin Thye’s Marshmallow Cookies (S$15) is personally one of the more tempting CNY goodies I have come across this year. Offered plain or with flavors such as strawberry and matcha, this handmade gooey snack is sure to draw some attention during house visits within the Lunar New Year period. Other popular products from Gin Thye include their Shrimp Rolls (S$13.80), Honeycomb Cookies (S$5) and more.

Dates: Ongoing

Delivery: Free delivery with minimum order of S$15 CNY goodies

Order here 

Crowne Plaza Changi Airport

Those with a sweet tooth can look forward to the hotel’s cute and photo-worthy Bunny Piñata ‘Fu’ Pouch (S$88) featuring a chocolate rabbit figurine sitting atop a chocolate shell shaped like an oriental drawstring pouch filled with delightful bite-sized goodies including Valrhona berry chocolate bits, pandan lapis, festive cookies, chocolate coins and a fortune cookie with a lucky 4D ticket inside!

Dates: Now until 2nd February 2023

Order here 

Bread Garden

Usher in the Year of the Rabbit with Bread Garden’s Bountiful Goodies Box (S$78.80) – cute mini luggage filled with an assortment of CNY goodies – and Fortune Gift Bag (S$36.80), each containing treats of unrivalled deliciousness featuring perennial favourites such as Premium Pineapple Tart, Macadamia Buttery Cookies as well as new creations Choco Peanut Lava and more! Exclusive online promotion now on. Buy 6 get 1 free on all CNY items (excluding Bountiful Goodies Box), and $8 off Bountiful Goodies Box usual price.

Dates: Ongoing

Delivery: Free with purchases of S$300 or more. Otherwise, delivery fee of $20 per location applies.

Order here

Conrad Singapore Orchard (Summer Palace)

Indulge in Summer Palace’s Michelin-star quality CNY goodies this season. Highlights include their Prawn Roll (S$49.70), Love Letters (S$41.05) and range of ball-type and open-faced pineapple goodies (from S$51.85). A yearly bestseller is their House-made Steamed Turnip Cake (S$64.20) which comes topped with generous amounts of abalone. 

Dates: Now until 5th February 2023

Delivery: Free delivery for orders of S$300 and above / S$30 delivery fee for orders below S$300

Order here (10% off for I Wander readers, until stocks last)

Kele

Known for their usage of natural ingredients, Kele’s array of cookies are among some of the most popular CNY goodies. My personal pick is the Macadamia Nut Cookies (S$29.80) which contains an out-of-this world nutty flavor enhanced with a tinge of butter. For those with a preference for something more familiar, their Grandparents’ Almond Cookies (S$23.80) contain a drizzle of coconut milk alongside naturally sweet almonds. A new product from them this year is the Shiitake Mushroom Chips (S$38.80) which provide a guilt-free way to snack thru the season with lower calories. These sun-dried mushrooms are baked with a sprinkle of salt to accentuate the mushrooms’ naturally umami flavor. You can also check out their famed Pineapple Tarts (S$32.80), often ranked as among the best in Singapore.

Dates: Now until 15th January 2023

Order here (use exclusive promo code: IWEXTRA5 for additional 5% discount on top of existing discounts)

Home’s Favourite

Home’s Favourite offers literally the entire gamut of CNY goodies in Singapore for all your gifting and hosting needs, from Butter Cookies (S$32.80) that come in flavors like Milo Dinosaur, Macadamia Nut, Acai Cranberry and Espresso to Almond Cookies ($32.80). Among all brands, they are the only one I’ve encountered to have a durian-tinged Mao Shan Wang Love Letters (S$43.80) which is sure to impress your durian-loving visitors during the CNY period. For gifting needs, they also have attractively-packaged Chinese New Year hampers that start from S$98 and filled with at least 8 types of CNY goodies.

Dates: Ongoing

Delivery: Free with minimum spend of S$45

Order here

Shangri-la Singapore

The Three-Layered Nian Gao (S$36.80 / 900 grams) which consists of Purple Sweet Potato, Japanese Pumpkin and traditional nian gao makes for a delightful and tasty delicacy for this Chinese New Year. The appealing combination of purple, yellow and brown colors convey well-wishes of a blooming and prosperous year ahead.

Other CNY goodies at Shangri-la Singapore include the Signature Walnut Cookies (S$32.80), Traditional Radish Cake with Dried Scallops (S$38.80 / 900 grams) and Shangri-la Assorted Chinese New Year Cookies (S$46.80) encased in an elegant box. 

Dates: 2nd January 2023 to 5th February 2023

Delivery: S$4.99 delivery fee

Order here 

Irvins

Fulfill the saying “年年有余” with Irvins’ Lunar New Year Limited Edition Gift Box (S$20.90), packaged in an attractive gift box. Each box contains an assortment of Irvins’ dangerously addictive snacks – 2x Salted Egg Salmon Skin (50grams), 1x Salted Egg Fish Skin (50grams) and 1x Hot Boom Salted Egg Fish Skin (50grams).

Dates: Ongoing

Delivery: Free delivery for orders of S$30 and above

Order here 

Emicakes

Choose from a variety of CNY goodies from Emicakes, including their signature Chinese New Year Kueh Lapis (from S$24.90) which can be bought as a standalone product or as a bundle with various flavors of pineapple tarts. Their kueh lapis comes in 2 sizes – 600 grams and 1.2kg. A great option for gifting, the pastry comes in a bright colored festive box.

Dates: Ongoing

Delivery: Free with minimum order of S$45

Order here

Holiday Inn Singapore Atrium

For those with a sweet tooth, check out the CNY goodies from Xin Cuisine including Xin’s Signature Yam and Pumpkin Cake (S$58) that are specifically made in-house. It’s suitable for 5 to 8 persons each and need to be steamed or pan-fried before serving.

Dates: Now to 5th February 2023

Order here (15% off)

Bake Inc

Bake Inc can be thought of as a one-stop and fuss-free venue to purchase all the necessary CNY tidbits with its wide range and wallet-friendly prices. In total, they have about 18 kinds of festive tidbits and cookies to offer this year! Bestsellers include their Kueh Bahulu (S$21.80) and Traditional Love Letters (S$22.80).

Dates: Ongoing

Delivery: Free for orders of S$45 and above

Order here

Hipster Bakes

Hipster Bakes started as a home-based one-product bakery – known for their moustache shaped sugar cookies. They have since moved to offering other products such as cookies to cakes, tarts, macarons and many more. In 2015, they opened their first retail outlet in Siglap Centre. Their Crispy Prawn Rolls (S$8) and Salted Egg Yolk Cookies (S$20) attract a steady following for both CNY and Hari Raya.

Dates: Ongoing

Delivery: Free with minimum S$50

Order here

Liu Mama

Enjoy JB’s famed CNY goodies without making the trip across the causeway. Liu Mama’s range of cookies and other snacks are available online. The likes of their Black Sesame Cookies (S$19.90), Matcha Almond Cookies (S$19.90) and Iced Raspberry Cookies (S$22.90) are available at a discount for early-bird buyers at the moment. 

Dates: Ongoing

Delivery: Free delivery with minimum order of S$45

Order here

Four Seasons Singapore

A new creation from Four Seasons Singapore for CNY 2023 is the Matcha Pastry with Red Bean Paste (S$58), a crowd pleaser with buttery golden crust and fragrant red bean paste. To welcome the new season, Executive Pastry Chef Audrey Yee has created an elegant Kumquat Oolong Mousse Cake (S$88) that celebrates the citrus fruit with oolong-infused Jivara chocolate mousse, kumquat compote, chocolate crunch base and Manjari chocolate whipped ganache.

Dates: Now until 5th February 2023

Order here