JW Marriott Hotel Singapore South Beach probably stands as somewhat of an oddity when pitted against the other JW Marriott properties around the world. The rooms carry a highly trendy look, with an immaculately white shade interspersed by the shine of stainless steel. Indeed, the thought that this is not your usual JW Marriott is palpable even from the time one steps foot into the lobby, with its semi-industrial finish juxtaposed against Peranakan elements while the loud colors emanating from the giant LCD screen serve to arrest the senses.
It was not long ago when the property stood as the independent South Beach Hotel. With no affiliation to any major chain, it was not doing as well and as such the management was handed to Marriott Hotels, where it subsequently became the JW Marriott Hotel Singapore South Beach. Business has been brisk since then. During the weekend I stayed at the hotel, the property was running at full capacity. I had deliberated extending for another night but could not get any available room out of the booking portals.
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