M Social Singapore possesses an unmistakable appeal that has attracted a relatively young (and local) clientele since it opened in 2016. Its main draw are the loft-style rooms which create a unique atmosphere in this space-deprived city. Loft-style rooms are actually not a new concept when M Social Singapore opened. It was pioneered by another hotel within the Millennium Group, the Studio M Hotel also in Robertson Quay. What M Social Singapore did however was to take the loft concept one step further by bringing in Philippe Starck to make this property a design-driven hotel.
The thought that this isn’t your conventional hotel becomes apparent as one pulls up the driveway and enter the hotel. One is greeted by Aura, the robot who delivers supplies to guests and guides them to Beast & Butterflies for breakfast. There is no dearth of seating space and it’s all neatly arranged in a row as a communal high chair setup.
M Social Singapore is not a relatively high-rise hotel with just ten floors. The 9th floor room that I stayed at is a Loft Gallery, the entry-level among the three types of loft rooms the hotel has. As the name suggests, the room is spread over two floors and measures 22 square meters. Designer furniture, usage of stainless steel coupled with dark wooden frames and a semi-industrial wall finishing suggest an upmarket effort targeting the younger crowd.
The focal point of the room is undoubtedly the bed – queen-sized with a shiny bedside table on one side to complement it. The pillows here are notably soft and and thin. If you prefer the fluffy type, you may want to request for extra.
The bathroom here is divided between the enclosure which houses the toilet and the showers and the sink which is then located in the same space as the bed. To maximize the usage of space; the sink, fridge and a modest cabinet are all situated under the stairs.
Toiletries are from C.O. Bigelow and the hotel has made a thoughtful effort to include color-coded cups – a convenience in case it’s difficult to figure out which one your partner has already used.
Update: After doing another stay in 2020, I found that M Social Singapore now uses generic Millennium Hotels toiletries.
A Nespresso machine is also included along with a number of coffee capsules. Complimentary tea from Dilmah is made available as well as 2 bottles of mineral water. As with many modern hotels these days, the rooms at M Social Singapore do not come with a minibar. The nearest 7-11 is only a short walk away along the river.
The room is 5 meters high which allows guests to stand upright even while at the upper level – this is in contrast to other loft room concepts such as in Mercure Singapore Bugis for instance where the upper level is only for lying down or sitting. Upstairs, one finds the couch as well as a proper work desk and chair. The television (located at the upper level) has screen mirroring capabilities and suits those who wish to screen their own programmes instead.
Given its boutique hotel concept, M Social Singapore does not have the same number of facilities as the gargantuan hotels but you will find most of the recreational ones here including a swimming pool and a modest gym. Both are situated at the same level and offer views of the surrounding high rise condos around Robertson Quay.
M Social Singapore has an interesting breakfast concept which deviates from your run-of-the-mill hotels. This becomes palpable the moment you take the lift down to the ground level and find Aura, the inhouse robot waiting by the lobby to escort guests to Beast and Butterflies.
The actual breakfast buffet is no less futuristic. Among the nifty features – the preparation of eggs is done by a robot made in Singapore. You can ask it to prepare a sunny side up or an omelette. I’m not much of a fried eggs person but I just had to order one from the robot to see it in action.
The buffet is a run through of what most Singaporeans would eat for their morning meal. You’ll find the likes of radish cake, noodles, Nyonya kueh and dumplings sitting alongside bacons and hash browns.
M Social Singapore has been around for just under two years but has achieved a level of awareness that seem to belie its size. Before actually staying here, I’ve known a few friends and acquaintances who have come here for staycations and that includes people who don’t really go for staycations often. This was compounded by the fact that my Uber driver even commented she had dropped off so many people here for birthdays and anniversaries after knowing where I was heading to. Given the space constrained nature of Singapore and the appeal of loft rooms, this awareness is not surprising. It may not have been the first but M Social Singapore is perhaps the only hotel so far in the country that has done the loft concept right.
M Social Singapore has at least three staycation packages, all of which are millennial-oriented. A popular one includes a complimentary cocktail making class with the bartender at their restaurant, Beast & Butterflies. Alternatively, there is another staycation package which comes with a perfume making class if the idea of concocting boozy drinks does not appeal. Their staycation package starts at S$211 and also invludes breakfast. You can book the deal here.
M Social Singapore
90 Robertson Quay