Of all the Hotel Jen properties around the world, none probably encapsulates the travel-savvy persona as much as the Hotel Jen Tanglin Singapore which is currently undergoing a major transformation. I remember visiting a couple of times when it was known as Traders Hotel, back when the brand proposition was unabashedly for business travelers. The property’s current incarnation as Hotel Jen Tanglin Singapore – aside from the retention of the hotel facade – sure doesn’t give any hint of the property’s history. A pervasive youthful vibe runs through the halls of the hotel. Gone are the staff members in suits. The same folks are now wearing bright and cheery outfits while little details add a sense of wonderment to guests’ experience which the property calls “that Jen feeling.”
I had the opportunity to check out the Hotel Jen Tanglin Singapore during one weekend. Located at a quieter side of the Orchard shopping belt, it is close to Tanglin Mall as well as walking distance to the Singapore Botanic Gardens. Although I’m no stranger to the Hotel Jen chain or to the Shangri-la Group (which the brand belongs to), I wanted to witness the transformation process that’s being implemented by the group as a result of the rebranding of Traders hotels to Hotel Jen in 2014. When I stayed at Hotel Jen Manila earlier this year, I managed to witness the change in the soft product. With Hotel Jen Tanglin Singapore, it was a peek into both the soft and hard product – the property’s at the tail-end of segueing into the Hotel Jen look.
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