Looking at Hotel Jen Manila (the former Traders Hotel Manila) from the outside, one would be forgiven to skip the unassuming facade while speeding past Roxas Boulevard. The Hotel Jen name is at once mysterious as it is seemingly disproportional to the mature building that houses it. Following a global rebranding effort by the Shangri-la group, almost all Traders hotels were renamed to Hotel Jen as part of efforts to effectively segment the two brands under the group. The name Jen is meant to exude a youthful and travel-savvy persona, in effect contrasting nicely with the Himalayan luxury that the Shangri-la flagship brand is supposed to imbibe.
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