Sky Premium is an exclusive membership programme officially launched on 23rd August 2018. Think of it as a luxurious version of the typical discount or privilege programme. With Sky Premium, members can access around 200 establishments spread across categories like travel, wine and dine, shopping and wellness. Through the online portal, members can enjoy unique perks and there is even an option to buy products from Sky Premium’s online store. Membership in this programme costs S$1,200 per year with the actual membership card coming with 1 gram of 24k gold.
Merchants under Sky Premium’s Travel pillar include Banyan Tree Group, Antarctica XXI and White Sharks Project. Under the Wine & Dine, merchants include BAM!, The Lighthouse and Peach Blossom.
Specific examples of privileges include:
- Complimentary platinum membership to Emporium Shokuhin
- At BAM! restaurant, members have access to the best table in the house with personal greetings from the head chef, free exclusive drink and amuse bouche for each guest dining
- At Spa Infinity, members get to enjoy beauty and wellness services at members-exclusive prices
Aside from the website, members can access the perks and privileges of Sky Premium anywhere using their mobile phones through the app. There will also be a monthly newsletter with the latest happenings, promotions as well as new merchants being added to the programme.
Members can also clinch invites to exclusive, closed-door events. These include masterclasses and prestigious members’ parties like cruise-ship soirees, fashion shows and more. Other than this, there is also the ability to earn points through bookings and reservations generated through the Sky Premium platform.
Editor’s Note: Singapore has quite a number of consumer-oriented membership programmes that have become successful over the years and Sky Premium is perhaps the most prominent one so far that specifically targets the well-heeled. Some of the food and dining privileges look interesting but the website provides scant details so far of the travel-related benefits. It would be good to know what these are eventually. Then again, one would probably have to be among the privileged few to find out.