Not many Singapore brands have made it big in the world stage. But in the hospitality space, there are quite a few successes. Frasers Hospitality is one example, being one of the most successful hospitality chains coming from Singapore. They are recognized as a world leader when it comes to serviced residences with properties across three continents. I still remember my stay in Fraser Place in Seoul over three years ago. Although we were there for a holiday, we opted to stay in a serviced apartment – a temporary residence usually reserved for expats or long-term stayers. It was a delightful experience, the room space was noticeable bigger than a standard hotel room and it came with a kitchen as well as all the amenities that one would expect from a functioning apartment, all for the price of a hotel room.
the hotel’s facade
Now, Frasers Hospitality has taken this concept to another level with a new property in Singapore called Capri by Fraser. Styled as a “hotel residence,” it aims to address certain gaps of conventional hotels by offering elements which are usually found only in serviced residences. Over one weekend, I was fortunate to be invited over to Capri for a sponsored stay in order to personally witness this innovative proposition.